Building a Successful Social Media Strategy
Social media has been termed as the fastest growing marketing tool as it gives companies the power to access millions of customers at the mere touch of a button. Given that 91% of internet users are using at least one social networking tool, it has become essential for every business to build an effective marketing strategy. Below are some steps that you can use towards developing a successful social media strategy for your business.
Establish Your Goals
Launching a strategy is similar to launching any marketing strategy. It is important that you outline your goals before going ahead to open accounts on major social networks. An important point to keep in mind is that social media is a long-term strategy that is aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.
Come Up with a Plan
When developing a marketing plane, you must choose the social networks to get started with, determine how many times each account will be updated and decide on whether the updates will be conversations or announcements. You also have to think about how to integrate your social media strategy with your overall communication strategy of your company.
Determine Your Niche
Twitter, Facebook, LinkedIn, Stumble Upon, Reddit; the list keeps growing each day. Each of these social network has their strengths and weaknesses as well as opportunities and threats. It is up to you to carry out some research and identify which social network is best suited for your target audience. You must keep in mind that your niche will vary depending on whether your business is local, regional, national or international.
Assign a Social Media Manager
If you are well financed it is preferable that you appoint a social media network manager with previous experience to take care of the regular updating of the various social networks. On the other hand, if you lack the finances, you can appoint some of your employees who are familiar and comfortable with the domain to handle the task.
It can be termed as the most crucial aspect of social media strategy. Your connections are the main influence you have in building and nurturing a positive corporate image. Make sure that you engage with your contacts on both online and offline platforms.
Keep a record of the important statistics like the number of updates, number of feedback or comments, the number of new followers or fans and any other significant actions that took place. You must measure and analyze these critical metrics against your social media goals on a monthly or weekly basis.
You must note that there is no precise technique when social media strategy is concerned. The strategies will vary accordance with the business type and industry.